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Alia B: THE REBORN LUXURY READY-TO-WEAR COLECTION

ALIA B is a diffusion line from Alia Bastamam, a well-known fashion brand. Alia Bastamam is known for its elegant and feminine designs, focusing on made-to-measure creations from its Atelier and Bridal lines since 2010. Alia B was launched back in 2013 with the aim of offering more affordable fashion pieces to a broader audience. The ALIA B collection features a range of clothing items, from casual wear to more formal and dressy pieces, all designed with Alia Bastamam's signature aesthetic.

Designed for women who love polished silhouettes without the fuss, the brand balances soft structure, elegant drape, and elevated detailing—so every look feels intentional, whether you’re heading to a festive gathering, a dinner date, or a formal event. Think graceful lines, flattering cuts, and that unmistakable “atelier-inspired” finish that instantly upgrades your wardrobe.

RAYA COLLECTION BY ALIA B

Alia B has always come with a stunning collection of baju raya every Raya season. Alia B. RTW collections often feature bright colours and unique textures with a sense of luxury. The brand is known for experimenting with different fabrics and materials to create exciting and eye-catching pieces. While the Alia B line is more affordable than the main Alia Bastamam line, it maintains the brand's commitment to quality craftsmanship and attention to detail. You can choose your baju kurung from a variety of luxe colours like royal blue, dusty pink, and emerald green. Their festive dresses can also be worn during Hari Raya and are perfect for all occasions. Every kurung by Alia B is undoubtedly meant to dress to impress.

From Daywear to Occasion Dressing: Your ALIA B Dress Edit

If you’re curating a wardrobe that moves easily between casual elegance and statement moments, an ALIA B dress is a versatile starting point. The brand’s silhouettes are designed to photograph beautifully while still feeling comfortable in real life—ideal for celebrations, family gatherings, and formal invites. Pair yours with sleek heels and a clutch for evening, or soften the look with minimal sandals and delicate jewelry for daytime.

Shop ALIA B RTW Collection Online on ZALORA Singapore

If you're looking for the perfect outfit for your occasion, look no further than Zalora! You'll find an assortment of the latest fashion brands and notable designers in just a few clicks. From casual to formal and modest wear, there's something for everyone! So what are you waiting for? Grab your baju kurung from Alia B now at Zalora Singapore and enjoy every benefit when you shop with us. When you spend more, you get free shipping and returns. Shop Now!

Shop more baju kurung from Popular Brands Here

Gene Martino | Buttonscarves | Amar Amran | UMMA | Milla | Yadotsa | Ria Atelier | Naelofar | Lubna | Lubna Homme | NH by Nurita Harith | TAS by Tom Abang Saufi | Afiq M | MASLEA

ALIA B at ZALORA Singapore - FAQs

How do I choose the right ALIA B size when shopping online?
Use your bust and hip measurements as your main guide, then consider how you prefer your fit—closer to the body or more relaxed. If you’re between sizes, sizing up often works well for comfort, especially for festive and long-wear occasions.
Are ALIA B pieces suitable for weddings and formal events?
Yes—many designs are made with occasion styling in mind. An alia b dress paired with heels and refined accessories can easily suit evening receptions, solemnizations, or formal dinners.
What colors of ALIA B baju raya are easiest to rewear if I want something timeless?
Deep neutrals and jewel tones tend to be the most versatile. Shades like emerald, navy, or muted blush can feel festive now and still look elegant later with different accessories.
How do I style an ALIA B look to feel more “luxury” without overdoing it?
Focus on clean styling: a structured bag, sleek shoes, and minimal but intentional jewelry. Keeping makeup and hair polished and choosing one statement element at a time will make the outfit feel expensive and modern.