Huda Beauty Easy Bake perfume is officially making the leap from your makeup vanity to your vanity table as a permanent, upgraded perfume. If you’ve ever swiped on Huda Beauty’s cult-favorite baking powder and thought, “I wish I could bottle this scent,” your makeup vanity prayers have officially been answered.
Following a highly coveted, limited-edition run, Huda Kattan has officially listened to the internet. The brand has completely upgraded and locked down the formula to introduce Easy Bake Intense Eau de Parfum—the brand’s first official, permanent foray into the fragrance world.
Fragrance Notes of Huda Beauty Easy Bake Intense Eau de Parfum
Here is the breakdown of the scent notes:
- Top Note: Wild Cherry
- Heart Notes: Cinnamon Bark, Creamy Caramel Milk, and White Florals
- Base Note: Vanilla Bourbon
The overall vibe, it’s the ultimate glow-up potion for Huda Beauty lovers! It retains that clean, nostalgic “Easy Bake” DNA but wraps it in smoky vanilla, sweet caramel, and dark cherry for a scent that is warm, sexy, and completely addictive.
Huda Beauty Easy Bake Perfume Lasting Power & Projection
Longevity: Exceptional. Early reviews and wear-tests report that it easily clings to the skin for 7 to 9 hours, and stays on clothes until laundry day.
Sillage (The Scent Trail): Strong. It projects beautifully, creating a noticeable, head-turning “scent bubble” around you rather than sitting flat against the skin. It’s a day-to-night fragrance that can easily handle a morning commute and a late-night dinner.
Inside Huda Beauty Easy Bake Intense Perfume Launching Event
The global debut of Easy Bake Intense fragrance took over London’s futuristic Outernet digital district in a major way. Top international creators and media insiders attended the high-profile launch event. Many described it as the “Cannes Film Festival of the beauty world.” The venue embraced a “Pink Maximalist” theme that fully immersed guests in the fragrance’s world.
The launch was a glamorous, theatrical affair, highlighted by Huda Kattan’s dramatic entrance from a giant perfume bottle replica and surprise performances by The Pussycat Dolls and Central Cee, cementing the launch as one of the most significant and luxurious beauty events of the year.
Attending Beauty Creators
The star-studded guest list drew elite talents including top-tier beauty creators, and mega-influencers from every corner of the world to witness the brand’s historic category expansion.
These are some of the creators that created the viral moments on TikTok:
Sofea Shra (Malaysia)
Representing Southeast Asia as the sole Malaysian invitee, the powerful and creative beauty creator is widely recognized as one of the most influential beauty figures in Asia. Moreover, she continues to bridge representation for modern Hijabis in the beauty industry. In fact, she created a massive viral cultural moment by gifting and styling Huda Kattan in a traditional pink baju kebaya set.
Here is a video from Sofea Shra’s TikTok account:
Maryam (United Kingdom)
Another highly prominent Muslim influencer also received an exclusive invitation to the London launch and official brand trip. Known for her massive online presence and sophisticated style, Maryam joined the global creator cohort.
With exceptional 7+ hour longevity, a rich floral gourmand profile, and an unforgettable global launch campaign, Huda Beauty has successfully transformed a viral makeup staple into a luxury fragrance masterpiece.
The Easy Bake Intense Eau de Parfum officially hits shelves on May 28, 2026 at Sephora and online at Huda Beauty for $79 USD.
