ZALORA marked the start of the festive season with the ZALORAYA 2026 Showroom on 29 January 2026, held at ZALORA’s headquarters in Kuala Lumpur. In an exclusive showroom-style preview, selected media and invited key opinion leaders (KOLs) were welcomed for an immersive first look at the brand’s much-anticipated annual Raya collections—setting the mood for what’s to come this year on ZALORA Singapore.
12 Notable Designers in the Lineup
Curated as a complete digital wardrobe for Raya, ZALORAYA 2026 brings together 12 designers and labels across women’s festive wear, men’s Modern baju Melayu, children’s outfits, accessories, and Raya-ready shoes. This year’s lineup includes NH by Nurita Harith, TAS by Tom Abang Saufi, Alia B., MASLEA , ZALIA, Lubna, Yadotsa, Uzair Shoid, Zaimi Zulkafli, takkan, kamiforkamu, and Studio Jeje for ZALORA—a strong mix that captures both modern sensibilities and traditional elegance for Raya 2026.
New Designers for ZALORAYA 2026
Two new additions brought fresh momentum to the showroom this year: Uzair Shoid and Zaimi Zulkafli. Zaimi Zulkafli’s ZALORA-exclusive baju kurung designs stood out through the use of polka-dotted organza, 3D embroidery, and softly layered silhouettes which is an elevated option for those who love luxurious details. Uzair Shoid introduced ABDI, a 10-look ready-to-wear Raya edit that reworks heritage codes by pairing bold contrasts. Think florals against checks while modernising classic Malay silhouettes for today’s dresser.
Indonesian Labels on the Rise
Building on the momentum of Takkan’s well-received 2025 drop, ZALORA expanded its regional edit for ZALORAYA 2026 by welcoming Studio Jeje and kamiforkamu. Studio Jeje unveiled its first ZALORA-exclusive Raya collection with timeless silhouettes enhanced by embroidery and embellishments—designed for the modern woman who appreciates tradition with a fresh twist. Meanwhile, kamiforkamu in collaboration with ZALORA, introduced an exclusive festive accessories edit, featuring vegan leather Raya bags in versatile shades that elevate any baju raya look.
An Immersive Moment with Designers, Media, and KOLs
ZALORAYA 2026 showroom experience was made even more special with designers present to personally share their inspirations. Guests had the chance to meet and hear from well-known designers such as Uzair Shoid, Nurita Harith, Dato’ Tom Abang Saufi, and Suraya of Maslea, while exploring the collections up close—appreciating texture, craftsmanship, and styling details in an intimate setting. The showroom also welcomed notable KOLs including Shahyra, Sarah Aleya, Dhiya Qistina, Dhaniya Aqilah, Sharmaine Alexander, Sarah Azmi, Fatiha, Natasha, and Nuna Amani, adding to the energy and festive atmosphere of the day.
Elevate Your Raya Wardrobe with ZALORAYA 2026 Collections
With tradition, modern design, and creativity coming together , the ZALORAYA 2026 Collection offered a stylish hari raya outfits for the season ahead. From elegant baju kurung to modern baju Melayu, and festive footwear, ZALORA makes it easier to dress for Raya moment.
