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Sanrio Characters: Why We’re Still Obsessed (Yes, Even as Adults)

Sanrio Characters the OGs.

Whether you were introduced to Hello Kitty through a childhood pencil case or recently discovered Kuromi on TikTok, there’s no denying this: Sanrio characters are timeless. These pastel-colored cuties aren’t just for kids—they’ve evolved into a global pop culture phenomenon with their own fashion lines, collabs, and aesthetics. Let’s take a look at why Sanrio’s lovable characters continue to steal hearts across generations.

Meet the OGs: Sanrio Characters That Started It All

It all began with the queen herself, Hello Kitty, who made her debut in 1974. Despite not having a mouth, this little cat has said a lot with her sweet looks and iconic red bow. But Sanrio didn’t stop there. The 80s and 90s brought even more cuties to the lineup, like:

My Melody
  • My Melody – Hello Kitty’s bestie, a sweet bunny in a red (or pink!) hood.
  • Keroppi – The energetic green frog who loves adventure.
  • Badtz-Maru – A mischievous penguin with a punk-rock vibe.
  • Pompompurin – A golden retriever in a brown beret who’s obsessed with pudding.

Each character comes with their own quirky personality, making them easy to relate to—whether you’re bubbly like Cinnamoroll or sassy like Kuromi. Plus, the new “My Melody & Kuromi” Netflix series is coming this July!\

My Melody & Kuromi netflix

Why Sanrio Characters Are Still Trending (Especially on TikTok)

kuromi

Let’s be honest—Sanrio has gone viral. From Kuromi-themed makeup to Cinnamoroll café aesthetics, these characters have taken over social media feeds and Gen Z hearts. But why are we still so obsessed?

  • They represent moods – Feeling rebellious? That’s a Kuromi day. Feeling cute but lazy? Definitely a Gudetama day.
  • They fit any aesthetic – Y2K? Soft girl? Cottagecore? There’s a Sanrio character that matches your vibe.
  • Nostalgia + Modern Fashion – Brands like Crocs, and Loungefly have turned Sanrio into wearable nostalgia.

Even celebrities like BLACKPINK’s Lisa and Doja Cat have been spotted rocking Sanrio merch—proof that the obsession is real.

Not Just Cute—Sanrio Has Its Own Universe

Keroppi

Each character doesn’t just exist in isolation. Sanrio has built an entire universe with backstories, best friends, and hometowns. Did you know that:

  • Cinnamoroll is a flying puppy who works at Café Cinnamon?
  • My Melody comes from Mariland and loves baking with her mom?
  • Gudetama, the lazy egg, literally represents burnout culture (a mood)?

This depth makes it easy for fans to connect with the characters beyond surface-level cuteness—turning them into comfort characters and emotional support icons.

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Sanrio Characters Are a Whole Vibe

From childhood friends to adult comfort icons, Sanrio characters are more than just mascots—they’re a cultural movement. Whether you’re into the sweet energy of Hello Kitty or the chaotic sass of Kuromi, there’s a Sanrio bestie out there for everyone.

So go ahead—buy that plushie, wear that hoodie, and drink out of that Hello Kitty mug. We’re not judging. In fact, we’re doing the same.