EDITORIAL FEATURE
INTO THE WOODS
17TH OCTOBER 2014
—
Featured Picks
VIDEO EDITORIAL
ZALORA GOES INTO THE WOODS
TREND REPORT
MEN'S TRENDS
14TH OCTOBER 2014
—
Word Up! Make a statement and say it on a sweater this season.
From a quirky "WHAM BAM" to a more edgy "TRUTH' as seen at MSGM.
Wear with a pair of denim shorts and sneakers for a laid back weekend vibe.
The printed shirt has stepped it up a notch or two. With wackier
and bolder prints seen across the men's shows this season there isn't a print
too bold. Pair your bold prints with something a little cleaner to carry this trend off in style.
SHOP THE LOOK
SUI HE
3RD OCTOBER 2014
—
Chinese fashion model Sui He was a relatively unknown supermodel until recently. Having been the first Asian model to open for Ralph Lauren, and the second of Chinese decent to walk for Victoria's Secret, as well as Chanel, Helmut Lang, Hermes, Herve Leger and Oscar De La Renta, she is definitely one model to watch out for!
Get outfit inspiration from our favourite Sui He looks on ZALORA.sg today!
BRAND LAUNCH
INTRODUCING RAY-BAN TO ZALORA
24TH SEPTEMBER 2014
—
24TH SEPTEMBER 2014
—
From Presidents to movie stars, rock stars to pop stars, fashion designers to supermodels, there’s not a generation alive that can’t remember owning (or wanting to own) a pair of the iconic RAY-BAN sunglasses. ZALORA is honoured to welcome RAY-BAN sunglasses.
Founded in 1937 by Bausch & Lomb, the first pair of RAY-BANS were created for U.S Army Air Corp who understandably instantly took a liking to them. Earning the name “Aviator Glasses” it is now a term which describes all sunglasses with designs similar to that of the original RAY-BAN. From their simple beginnings of offering airmen protection from the sun, RAY-BANS quickly became part of the American fashion and culture.
In 1952, RAY-BAN released their second design which broke away from the traditional metal frames and moved onto a hard plastic frame, best known as “The RAY-BAN Wayfarer.” Initially designed for men, women quickly fell for their sleek shiny design which seemed to flatter any shape of face. Soon the Wayfarer was be worn by everyone from East Village Hipsters to ladies who lunch. After Audrey Hepburn’s Holly Golightly practically living in her Wayfarers in the 1961 move Breakfast at Tiffany’s they naturally became a world-wide hit!
With the likes of James Dean, Marilyn Monroe and Michael Jackson all being fans of the brand and having the fashion nod of approval from Vogue-Editor Anna Wintour, I think it is safe to say RAY-BAN is without doubt, the coolest sunglasses brand around.
RAY-BAN, We salute you.
EDITOR'S PICKS
FASHION FEATURE
TOO COOL FOR THE POOL
28TH AUGUST 2014
—
28TH AUGUST 2014
—
FASHION NEWS
ALDO FALL '14 COLLECTION
28TH AUGUST 2014
—
28TH AUGUST 2014
—
Launched on ZALORA in April 2014, we are now on our second collection with ALDO, showcasing their Fall / Winter Collection. How time flies!
ALDO is the brand of choice for conscious shoppers, top stylists and celebrities. ALDO shoes and accessories are high quality design at an accessible price with styles that are always in fashion. Whether you want to be on trend, ahead of it, or start your own, ALDO has the style for both men and women.
Sparkly trainers, snakeskin loafers, block heeled sandals and two-toned heels are just some of the Fall / Winter designs we’re fawning over in the office, and the guys haven’t been left out either. Brown lace-up brogues are played against the more casual trainer both of which still carry this air of gentleman suave.
Check out our top picks for those everyday occasions.
BRAND LAUNCH
THE ZALORA LABEL
25TH AUGUST 2014
—
25TH AUGUST 2014
—
FASHION NEWS
ZALORA PRESENTS OWN NOW
19TH AUGUST 2014
—
19TH AUGUST 2014
—
#OWN NOW
It’s about fashion giving you the confidence to ‘OWN’ the moment. It’s about bringing out the best of what’s inside of you, nailing that meeting, killing that workout, rocking that outfit, owning the moment, owning NOW.
Fall 2014 see’s the launch of ZALORA’s first regional integrated brand campaign OWN NOW
The OWN NOW campaign features models and young influences from across Asia who embody the OWN NOW idea. They include owners from the worlds of fashion, music and photography including fashion blogger Ayla Dimitri from Indonesia, resident DJ from Singapore nightclub Zouk – DJ Ghetto, video blogger Huy Me and fashion photographer Tang Tang both from Vietnam.
Whether you ‘Own the Dress’ or ‘Own the Party’ ZALORA offers a range of global brands and fast fashion inspired by designs hot off the catwalks which will help you to nail that all important outfit. OWN NOW is all about fashion giving you the confidence to ‘own’ the moment you find yourself in. It’s about empowering yourself to take on the world and owning it.
Watch our campaign models and young influencers ‘own the video’ in our very special regional campaign.
