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BCBGMAXAZRIAGROUP is taking the world by storm. With critically acclaimed collections, a loyal following of Hollywood's top celebrities and a strong worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the fashion industry today. Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman and Chief Executive Officer Max Azria. In 1981, after eleven years of designing a line of women's wear in his native Paris, Azria moved to the United States and launched Jess, a series of new-concept retail boutiques offering hip French fashion to American women. After years of success, Azria decided to pursue his dream of launching a design house that spoke to the modern woman-thus BCBGMAXAZRIA was born. Named for the French phrase bon chic, bon genre, a Parisian slang meaning "good style, good attitude," the brand embodies a true combination of European sophistication and American spirit.

Women's Trends : (18 Items found)

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BCBGeneration Woven Dress 136.00 SGD

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BCBGeneration Pleated Skirt Shirt 185.00 SGD

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BCBGeneration BCBGeneration 194.90 SGD

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BCBGeneration One Sleeve Dress 139.00 SGD

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BCBGeneration Contrast Romper 165.00 SGD

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BCBGeneration Belted Tank Dress 147.00 SGD

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-54 BCBGeneration Dbl Strap Dress 180.00 SGD 83.00 SGD

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BCBGeneration Woven Dress 135.00 SGD

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BCBGeneration Ruffle Tier Top 84.90 SGD

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BCBGeneration Woven Dress 135.00 SGD

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BCBGeneration Ruffle Layered Dress 135.00 SGD

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BCBGeneration Sheer Sleeve Dress 155.00 SGD

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BCBGeneration Flutter sleeve Dress 139.00 SGD

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BCBGeneration Lace Inset Dress 155.00 SGD

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BCBGeneration Open BK Top 85.00 SGD

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BCBGeneration BCBGeneration 149.90 SGD

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-55 BCBGeneration Asymmetrical Skirt 130.00 SGD 59.00 SGD

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BCBGeneration Woven Dress 147.00 SGD

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