It first began in the 1900s as an arch support company based in Boston, improving the footwear comfort of waiters and other professionals who work on their feet all day. By the 70s, it had morphed into a specialized shoe manufacturer and a leading global athletics products company. New Balance minimus are renowned for their excellent performance because it incorporates the latest technology for footwear which results in top notch quality shoes for walking, running, cross-training, basketball, tennis and other sporting activities. The global brand is dedicated to continuous innovation and development, creating products that athletes are proud to wear. It manufactures superior footwear for the best fit and best performance for men and women with feet of various widths and sizes. 

 

Dedicated to core values that include integrity, teamwork and total customer satisfaction, the brand continues to develop new technology for the vast needs of its customers and maintains manufacturing facilities in New England with a high-quality American workforce – a sign of dedication in an industry where most have moved production overseas. In 2005, the brand invented performance footwear for mid-foot strike runners. The sports shoes span a wide range catering to typical ‘heel and toe’ movements but also to the runners with different techniques. With technical consultants studying athletes, dedicated research teams and high-quality manufacturing, you can be assured that New Balance running shoes will provide your feet with enhanced stability, optimal cushioning and durability. They are designed to preserve your energy and allow you injury-free running performance. 

 

Discover the New Balance performance, hallmark fit, performance and comfort in your very own sneakers from Zalora Singapore. If they work for the intense training of our NS men, they will surely work for you. So go on and shop now!