The Aromatherapy Company was established in 1990 and has gone on to become a leading supplier of Home Fragrance and Body Care products. Kiwi ingenuity, combined with the consumers desire for stronger, natural, pure products and environmental accountability from the corporate sector, has seen The Aromatherapy Company become a major force in the natural products market here in New Zealand.

Sarah Townsend, a third generation business entrepreneur and founder of The Aromatherapy Company, has been developing ranges of natural and essential therapy products for the past twenty years.

Sarah kept alive her childhood passion and love for many years experimenting with natural remedies and essential oils, which at the time, were not readily available. From a young age, her experience with different essential fragrances and their healing properties helped promote and enhance her natural perfumers nose and she is able to discern the subtle notes of scent, sensual oils and aromatic compounds. "It is not the notes themselves, but the spaces between them that teach me the most."