BCBGMAXAZRIAGROUP is taking the world by storm. With critically acclaimed collections, a loyal following of Hollywood's top celebrities and a strong worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the fashion industry today. Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman and Chief Executive Officer Max Azria. In 1981, after eleven years of designing a line of women's wear in his native Paris, Azria moved to the United States and launched Jess, a series of new-concept retail boutiques offering hip French fashion to American women. After years of success, Azria decided to pursue his dream of launching a design house that spoke to the modern woman-thus BCBGMAXAZRIA was born. Named for the French phrase bon chic, bon genre, a Parisian slang meaning "good style, good attitude," the brand embodies a true combination of European sophistication and American spirit.

BCBGeneration : (9 Items found)

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  • BCBGeneration BCBGeneration BCBGeneration 184.90 SGD
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  • BCBGeneration BCBGeneration BCBGeneration 134.90 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA41YFYSG-333266":{"price":"134.90","special_price":null,"saving_percentage":null},"BC101AA41YFYSG-333267":{"price":"134.90","special_price":null,"saving_percentage":null},"BC101AA41YFYSG-333268":{"price":"134.90","special_price":null,"saving_percentage":null},"BC101AA41YFYSG-333269":{"price":"134.90","special_price":null,"saving_percentage":null}}}
  • BCBGeneration BCBGeneration BCBGeneration 174.90 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA40YFZSG-333270":{"price":"174.90","special_price":null,"saving_percentage":null},"BC101AA40YFZSG-333271":{"price":"174.90","special_price":null,"saving_percentage":null},"BC101AA40YFZSG-333272":{"price":"174.90","special_price":null,"saving_percentage":null},"BC101AA40YFZSG-333273":{"price":"174.90","special_price":null,"saving_percentage":null}}}
  • BCBGeneration BCBGeneration BCBGeneration 194.90 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA44YFVSG-333254":{"price":"194.90","special_price":null,"saving_percentage":null},"BC101AA44YFVSG-333255":{"price":"194.90","special_price":null,"saving_percentage":null},"BC101AA44YFVSG-333256":{"price":"194.90","special_price":null,"saving_percentage":null},"BC101AA44YFVSG-333257":{"price":"194.90","special_price":null,"saving_percentage":null}}}
  • BCBGeneration BCBGeneration BCBGeneration 194.90 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA36YGDSG-333286":{"price":"194.90","special_price":null,"saving_percentage":null},"BC101AA36YGDSG-333287":{"price":"194.90","special_price":null,"saving_percentage":null},"BC101AA36YGDSG-333288":{"price":"194.90","special_price":null,"saving_percentage":null},"BC101AA36YGDSG-333289":{"price":"194.90","special_price":null,"saving_percentage":null}}}
  • Sleevless Dress BCBGeneration Sleevless Dress 147.00 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA63HQISG-294068":{"price":"147.00","special_price":null,"saving_percentage":null},"BC101AA63HQISG-294069":{"price":"147.00","special_price":null,"saving_percentage":null},"BC101AA63HQISG-294070":{"price":"147.00","special_price":null,"saving_percentage":null},"BC101AA63HQISG-294071":{"price":"147.00","special_price":null,"saving_percentage":null},"BC101AA63HQISG-294072":{"price":"147.00","special_price":null,"saving_percentage":null},"BC101AA63HQISG-294073":{"price":"147.00","special_price":null,"saving_percentage":null}}}
  • BCBGeneration BCBGeneration BCBGeneration 134.90 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA39YGASG-333274":{"price":"134.90","special_price":null,"saving_percentage":null},"BC101AA39YGASG-333275":{"price":"134.90","special_price":null,"saving_percentage":null},"BC101AA39YGASG-333276":{"price":"134.90","special_price":null,"saving_percentage":null},"BC101AA39YGASG-333277":{"price":"134.90","special_price":null,"saving_percentage":null}}}
  • 3/4 Sleeve Romper BCBGeneration 3/4 Sleeve Romper 123.00 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA34YBLSG-275575":{"price":"123.00","special_price":null,"saving_percentage":null},"BC101AA34YBLSG-275576":{"price":"123.00","special_price":null,"saving_percentage":null},"BC101AA34YBLSG-275577":{"price":"123.00","special_price":null,"saving_percentage":null},"BC101AA34YBLSG-275578":{"price":"123.00","special_price":null,"saving_percentage":null},"BC101AA34YBLSG-275579":{"price":"123.00","special_price":null,"saving_percentage":null}}}
  • Cut-out Dress BCBGeneration Cut-out Dress 122.00 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA68HQDSG-294049":{"price":"122.00","special_price":null,"saving_percentage":null},"BC101AA68HQDSG-294050":{"price":"122.00","special_price":null,"saving_percentage":null},"BC101AA68HQDSG-294051":{"price":"122.00","special_price":null,"saving_percentage":null},"BC101AA68HQDSG-294052":{"price":"122.00","special_price":null,"saving_percentage":null},"BC101AA68HQDSG-294053":{"price":"122.00","special_price":null,"saving_percentage":null}}}
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