BCBGMAXAZRIAGROUP is taking the world by storm. With critically acclaimed collections, a loyal following of Hollywood's top celebrities and a strong worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the fashion industry today. Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman and Chief Executive Officer Max Azria. In 1981, after eleven years of designing a line of women's wear in his native Paris, Azria moved to the United States and launched Jess, a series of new-concept retail boutiques offering hip French fashion to American women. After years of success, Azria decided to pursue his dream of launching a design house that spoke to the modern woman-thus BCBGMAXAZRIA was born. Named for the French phrase bon chic, bon genre, a Parisian slang meaning "good style, good attitude," the brand embodies a true combination of European sophistication and American spirit.

BCBGeneration : (15 Items found)

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  • Cont Twist Front Shirt BCBGeneration Cont Twist Front Shirt 127.00 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA20SIXSG-319678":{"price":"127.00","special_price":null,"saving_percentage":null},"BC101AA20SIXSG-319679":{"price":"127.00","special_price":null,"saving_percentage":null},"BC101AA20SIXSG-319680":{"price":"127.00","special_price":null,"saving_percentage":null},"BC101AA20SIXSG-319681":{"price":"127.00","special_price":null,"saving_percentage":null}}}
  • Mini Dress BCBGeneration Mini Dress 109.00 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA26YBTSG-275612":{"price":"109.00","special_price":null,"saving_percentage":null},"BC101AA26YBTSG-275613":{"price":"109.00","special_price":null,"saving_percentage":null},"BC101AA26YBTSG-275614":{"price":"109.00","special_price":null,"saving_percentage":null},"BC101AA26YBTSG-275615":{"price":"109.00","special_price":null,"saving_percentage":null},"BC101AA26YBTSG-275616":{"price":"109.00","special_price":null,"saving_percentage":null}}}
  • BCBGeneration BCBGeneration BCBGeneration 194.90 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA44YFVSG-333254":{"price":"194.90","special_price":null,"saving_percentage":null},"BC101AA44YFVSG-333255":{"price":"194.90","special_price":null,"saving_percentage":null},"BC101AA44YFVSG-333256":{"price":"194.90","special_price":null,"saving_percentage":null},"BC101AA44YFVSG-333257":{"price":"194.90","special_price":null,"saving_percentage":null}}}
  • BCBGeneration BCBGeneration BCBGeneration 149.90 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA45YFUSG-333250":{"price":"149.90","special_price":null,"saving_percentage":null},"BC101AA45YFUSG-333251":{"price":"149.90","special_price":null,"saving_percentage":null},"BC101AA45YFUSG-333252":{"price":"149.90","special_price":null,"saving_percentage":null},"BC101AA45YFUSG-333253":{"price":"149.90","special_price":null,"saving_percentage":null}}}
  • Sleevless Dress BCBGeneration Sleevless Dress 147.00 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA63HQISG-294068":{"price":"147.00","special_price":null,"saving_percentage":null},"BC101AA63HQISG-294069":{"price":"147.00","special_price":null,"saving_percentage":null},"BC101AA63HQISG-294070":{"price":"147.00","special_price":null,"saving_percentage":null},"BC101AA63HQISG-294071":{"price":"147.00","special_price":null,"saving_percentage":null},"BC101AA63HQISG-294072":{"price":"147.00","special_price":null,"saving_percentage":null},"BC101AA63HQISG-294073":{"price":"147.00","special_price":null,"saving_percentage":null}}}
  • Contrast Panel Pant BCBGeneration Contrast Panel Pant 153.00 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA19SIYSG-319682":{"price":"153.00","special_price":null,"saving_percentage":null},"BC101AA19SIYSG-319683":{"price":"153.00","special_price":null,"saving_percentage":null},"BC101AA19SIYSG-319684":{"price":"153.00","special_price":null,"saving_percentage":null},"BC101AA19SIYSG-319685":{"price":"153.00","special_price":null,"saving_percentage":null}}}
  • Lace Yoke Dress BCBGeneration Lace Yoke Dress 185.00 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA22YBXSG-275630":{"price":"185.00","special_price":null,"saving_percentage":null},"BC101AA22YBXSG-275631":{"price":"185.00","special_price":null,"saving_percentage":null},"BC101AA22YBXSG-275632":{"price":"185.00","special_price":null,"saving_percentage":null},"BC101AA22YBXSG-275633":{"price":"185.00","special_price":null,"saving_percentage":null},"BC101AA22YBXSG-275634":{"price":"185.00","special_price":null,"saving_percentage":null},"BC101AA22YBXSG-275635":{"price":"185.00","special_price":null,"saving_percentage":null}}}
  • Knitted Sweater Top BCBGeneration Knitted Sweater Top 147.00 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA62HQJSG-294074":{"price":"147.00","special_price":null,"saving_percentage":null},"BC101AA62HQJSG-294075":{"price":"147.00","special_price":null,"saving_percentage":null},"BC101AA62HQJSG-294076":{"price":"147.00","special_price":null,"saving_percentage":null},"BC101AA62HQJSG-294077":{"price":"147.00","special_price":null,"saving_percentage":null},"BC101AA62HQJSG-294078":{"price":"147.00","special_price":null,"saving_percentage":null}}}
  • Cont Placket Shirt BCBGeneration Cont Placket Shirt 99.00 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA31YBOSG-275587":{"price":"99.00","special_price":null,"saving_percentage":null},"BC101AA31YBOSG-275588":{"price":"99.00","special_price":null,"saving_percentage":null},"BC101AA31YBOSG-275589":{"price":"99.00","special_price":null,"saving_percentage":null},"BC101AA31YBOSG-275590":{"price":"99.00","special_price":null,"saving_percentage":null},"BC101AA31YBOSG-275591":{"price":"99.00","special_price":null,"saving_percentage":null}}}
  • Flounce Short -55 BCBGeneration Flounce Short 130.00 SGD 59.00 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA03PBCSG-210103":{"price":"130.00","special_price":"59.00","saving_percentage":"55%"},"BC101AA03PBCSG-210104":{"price":"130.00","special_price":"59.00","saving_percentage":"55%"},"BC101AA03PBCSG-210105":{"price":"130.00","special_price":"59.00","saving_percentage":"55%"},"BC101AA03PBCSG-210106":{"price":"130.00","special_price":"59.00","saving_percentage":"55%"},"BC101AA03PBCSG-210107":{"price":"130.00","special_price":"59.00","saving_percentage":"55%"}}}
  • Shldr Ruffle Dress -54 BCBGeneration Shldr Ruffle Dress 230.00 SGD 105.00 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA93EOKSG-191812":{"price":"230.00","special_price":"105.00","saving_percentage":"54%"},"BC101AA93EOKSG-191813":{"price":"230.00","special_price":"105.00","saving_percentage":"54%"},"BC101AA93EOKSG-191814":{"price":"230.00","special_price":"105.00","saving_percentage":"54%"},"BC101AA93EOKSG-191815":{"price":"230.00","special_price":"105.00","saving_percentage":"54%"},"BC101AA93EOKSG-191816":{"price":"230.00","special_price":"105.00","saving_percentage":"54%"}}}
  • Ruffle Sleeve Dress -54 BCBGeneration Ruffle Sleeve Dress 195.00 SGD 89.00 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA01EOCSG-191783":{"price":"195.00","special_price":"89.00","saving_percentage":"54%"},"BC101AA01EOCSG-191784":{"price":"195.00","special_price":"89.00","saving_percentage":"54%"},"BC101AA01EOCSG-191785":{"price":"195.00","special_price":"89.00","saving_percentage":"54%"},"BC101AA01EOCSG-191786":{"price":"195.00","special_price":"89.00","saving_percentage":"54%"}}}
  • Dbl Strap Dress -54 BCBGeneration Dbl Strap Dress 180.00 SGD 83.00 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA06PAZSG-210091":{"price":"180.00","special_price":"83.00","saving_percentage":"54%"},"BC101AA06PAZSG-210092":{"price":"180.00","special_price":"83.00","saving_percentage":"54%"},"BC101AA06PAZSG-210093":{"price":"180.00","special_price":"83.00","saving_percentage":"54%"},"BC101AA06PAZSG-210094":{"price":"180.00","special_price":"83.00","saving_percentage":"54%"},"BC101AA06PAZSG-210095":{"price":"180.00","special_price":"83.00","saving_percentage":"54%"}}}
  • Back Cut Out Strap Dress -55 BCBGeneration Back Cut Out Strap Dress 215.00 SGD 97.00 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA07PAYSG-210087":{"price":"215.00","special_price":"97.00","saving_percentage":"55%"},"BC101AA07PAYSG-210088":{"price":"215.00","special_price":"97.00","saving_percentage":"55%"},"BC101AA07PAYSG-210089":{"price":"215.00","special_price":"97.00","saving_percentage":"55%"},"BC101AA07PAYSG-210090":{"price":"215.00","special_price":"97.00","saving_percentage":"55%"}}}
  • 19'' Tube Skirt BCBGeneration 19'' Tube Skirt 72.00 SGD
    {"currency":"SGD","price_label_without_special":"Price","price_label_with_special":"Before","special_price_label":"Now","saving_label":"You save","prices":{"BC101AA20YBZSG-275641":{"price":"72.00","special_price":null,"saving_percentage":null},"BC101AA20YBZSG-275642":{"price":"72.00","special_price":null,"saving_percentage":null}}}
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