Alterna Singapore
Founded in 1997, Alterna has become a leading brand in luxury hair care. The brand believes that their products are: Pure, Proven and Professional. Products are made with precious and sustainable ingredients like caviar, seasilk, bamboo, kendi oil, etc, to deliver pure and powerful benefits. They believe that what they leave out of the products is just as important as what they put in. Harsh and unnecessary additives like Parabens, Sulfates, Phthalates should not be part of beauty products. The brand is strongly supportive of saving the earth with their commitment to eco-friendly packaging and fair-trade practices.
The team puts a lot of emphasis of high quality control as customers deserve products that deliver on the brand’s promises. 15 years of developing and researching is spent to ensure this. An exclusive proprietary technology like Enzymetherapy is produced to improve the absorption of essential ingredients for superior keratin production. Products are made to meet the high professional standards of hair salons and their clients. Salon stylists and beauty artisans worldwide can always turn to the brand for high-quality women’s haircare products to transform and innovate.