When you picture post-war Italy in the 1900s, you may think of destruction and devastation. But for Walter Martiny, it was an opportunity to bring back pride to Italy. Unfazed by the disruption WWI had on the Superga shoe brand he founded in 1911, Martiny retooled his factory in Turin and developed the classic 2750 Heritage style. The 2750 was established as the People’s Shoe of Italy and became an icon instantly. It featured a low cut style to show off more of the ankle, and was designed to be worn without socks. Young Italians took quickly to it, dressing it down for a relaxed look or dressing it up for a well-dressed look. It took Italians from city to beach and they loved it. The Superga 2750 remains in the brand’s line today in a new range of colours, fabrics and prints  as the label believes in keeping the well-loved, best-selling lines in stock for its fans. 

 

A hundred years after its initial charms swept over Italians, Superga shoes for men continues to be loved fondly by Italians. More than that, its appeal has extended to new generations  in other countries; Men’s Vogue and Oprah featured their footwear recently, underlining the shoes timeless appeal. 

 

These shoes are all about style and comfort. While the original designs were made in leather, these days their signature low-cut ankles and slim designs continue to charm in newer materials such as canvas. The fun and fashionable contemporary styles available today include limited edition releases in bright prints, bedazzled with Swarovski crystals and throwbacks which feature classic elements such as leather uppers. Check out Zalora Singapore’s picks from this breezy Italian brand. Order online and unwrap your iconic pair on your doorstep. Free delivery available!